Strategic motion for brands that need to be watched.
Drop Frame Gorgeous is a video and motion studio led by an Emmy-nominated creative director. Launch films, campaign spots, brand systems in motion. Work seen by over a billion people.
Sizzle reel
Four launches. One rule: the story comes first.
Each project below started with a business problem, not a style frame. Here is the problem, the creative answer, and what it did.
Watch the spot
The problem
Xbox wanted an anime audience to see Game Pass as theirs. The team had weeks, not months, to concept and deliver the entire spot.
The answer
The whole piece was pre-visualized top to bottom in Cinema 4D to lock pacing and shot design early, then finished with draw-overs, 2D animatics, and cel polish. One impossible choice drives the story: watch more anime, or play more games.
Production: MAKE Visual · Creative Director: Anibal Nunez · 3D: Igor Canonic · Concept: Caleb Goellner · Boards: Wynton Redmond · Sound: Joe Lorenzetti
Watch the spot
The problem
A platform announcement is easy to scroll past. The spot had to feel like Nintendo and Crunchyroll at the same time, and land in under thirty seconds.
The answer
Hime's cat Yuzu falls asleep and dreams his way through a Switch dreamscape to find the new app. Touch-based Switch interactions interrupt the dream, so the product demo is the joke, not a tag at the end.
Music and SFX supervision, custom 2D animated effects, animatic-led production
Watch the trailer
The problem
Calm is a consumer brand. Calm Health had to sell to hospital systems and payers without losing the warmth people already trust.
The answer
A movie trailer, not a product demo. Abstract shapes, modern gradients, and silhouettes of the human form balance mind, body, and tech. Brand colors overlap and blend to build new dimension while staying unmistakably Calm.
Production: Coat of Arms · VP of Content: Dan Szeto · Writer: Caleb Goellner · Senior Producer: Meg Roberts · Design Consultant: Eunice Kim
Watch the spot
The problem
A celebrity spot lives or dies on how the brand shows up around the talent. The typography and graphics had to carry Core's identity without competing with Steinfeld.
The answer
A restrained motion system for supers and end cards, composited to feel shot in camera. The same system rolled out across retail screens and digital placements over the following year.
Campaign talent: Hailee Steinfeld, Golden Globe and Academy Award nominee
What we make, start to finish.
- Creative direction
Concept, story, and visual strategy for launches and campaigns. One point of view from pitch to final mix.
- Motion design and animation
2D cel, 3D, and hybrid animation. Previs-led so pacing is right before the expensive part starts.
- Launch and campaign films
Hero spots with the cutdowns, supers, and social versions planned from day one.
- Brand systems in motion
Motion guidelines, logo behavior, and toolkits your in-house team can actually use.
- Titles and show packages
Title sequences, network IDs, and broadcast graphics for series and events.
- Explainers and product films
Make a new behavior feel obvious. Product and feature stories that convert.
Led by Bill Bergen, Emmy-nominated creative director.
Bill has spent more than a decade directing motion and animation for brands that need to be seen: Xbox, Nintendo, Crunchyroll, Calm, Disney, Sony, Warner Media, Lucasfilm, and Marvel. His work has been viewed by over a billion people and has earned more than forty industry accolades.
He started with flipbooks on Post-It notes at age five and got his first credit in the "Envelope Art" section of Nintendo Power in eighth grade. The approach has not changed much: clear story, strong design systems, and no wasted frames.
Drop Frame Gorgeous is his studio. Small by design, scaled per project with a trusted bench of animators, designers, producers, and sound.